Why in the book Good to Great, the use of a “bus” should be a “sail boat”.

Do you agree that the use of a Bus in Good to Great, was appropriate?

I contend that in the book Good to Great, Jim Collin’s use of a bus, was incorrectly applied to the situation.

Everyone knows a business is led by someone with the vision (Bus driver) and they need people that are willing to follow them (riders), but the failure in this imagery is that a bus must stay on a road, that someone else built, and can only go where those roads are connected.

My thought is that the use of a sailboat would much more closely identify the situation a business faces. On a sailboat, all the people are working, not riding. The captain still gives direction for where they are headed with his vision, but the driver of the boat isn’t always the captain, and when one of the sailors sees a barrier or something in the water that may cause harm, his job includes warning the captain/driver to avoid it, and sometimes danger comes from unexpected directions (even below). Also, a sea allows the boat to go in almost any direction, has many more destinations available, and can change course for new destinations with fewer constraints.

Now if you can take a sailboat on a successful cruise, then there is really a great team at work. Just ask anyone who has won an America’s Cup campaign.

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